LAITHWAITES

Data and campaign management plus customer acquisition

Direct Wines is the owner of the UK’s premier mail order wine club, with more than 750,000 customers across the UK. Established in 1969, Direct Wines brands include Laithwaite’s, which offers a range of wines from around the world to a diverse consumer base.

Core Contact works closely with Direct Wines to re-establish previous customer accounts which have lapsed for varying lengths of time. Core’s understanding of Direct Wines’ customers supports their position as the Number One direct wine supplier in the UK.

Core also supports Direct Wines in the acquisition of new customers during the year through their bespoke customer acquisition campaigns by sourcing potential customers who would be interested in the latest offers.

Campaign Details

Direct Wines is the UK’s largest home-delivery wine merchant, with over 450,000 active customers. Established in 1969, the business offers around 1,500 wines ranging from £5 to £1,500 a bottle to a diverse customer base.

The Direct Wines campaign includes:

  • Reactivating customers from the client’s lapsed base
  • Sourcing & purchasing new campaign data (at our own risk) to deliver a new stream of customers
  • Prioritising data segments to maximise contact rates, depending on customer and client profitability
  • Supplying campaign data to the client 3 times daily to maintain campaign efficiency and the ability to respond rapidly to opportunities within the live campaign

Core Contact works closely with Direct Wines to re-establish previous customer accounts which have lapsed for varying lengths of time. Our understanding of Direct Wines’ customers supports their position as the Number One direct wine supplier in the UK.

The Core team’s ability to re-connect with our previous customers and their commitment to our objectives has played a significant role in the success of our marketing activity over the past 12 months

Account Manager - Outsource, Laithwaite's Wines

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