CASE STUDY 1: Subscription Marketing

Would you like to grow your circulation and subscriber base? We are successful in doing just that for publishers through our subscription marketing programmes, sales of added-value services and database management. And we want to work with your company to deliver improved performance.

Campaign Details

Hachette Partworks produce high quality children’s books for their Disney Wonderful World of Reading collection. They are a subsidiary of Hachette Livre, which has been in publishing since 1826.

With the Disney Wonderful World of Reading collection, children will discover a host of enchanting Disney characters in new and unforgettable adventures.
It’s a great way to develop children’s love of reading and parents to enjoy quality

  • Managing prospect data effectively to maximise
    contact rates
  • Driving new subscription sales
  • Managing and adjusting targets daily as required by client requirements to ensure data penetration is the highest possible

Core Contact’s subscription marketing campaigns for Hachette Partworks have produced steadily increasing results that continue to grow with each campaign. Through in-depth analysis of subscription data, Hachette Partworks is able to support subscription growth in its collections more dynamically than many other well-known publishers.

"We have seen the best subscription results this year due to their commitment to continuously improve their service."

         Marketing Manager, Hachette Partworks Book Clubs