MILLS & BOON
Customer reactivation & new customer acquisition at its heart
Mills & Boon have grown to become the UK's undisputed market leader in romance fiction publishing, entrenched in the hearts and minds of its avid readership. Each month, Mills & Boon publish 120 new titles, with manuscripts from over 1,500 authors worldwide. There are currently 16 different Mills & Boon series, with something for everyone. They can boast that there is a new Mills & Boon book sold within the UK every five seconds.
Core Contact’s subscription marketing campaigns for Mills & Boon have enabled the publisher to introduce cost-effective new revenue streams. By utilising outbound telemarketing, and Core’s expertise in magazine subscription marketing, Mills & Boon are able to support subscription growth in its titles more dynamically than many other well-known publishers.